By now you've probably heard and/or seen the new AdWords UI that Google launched at the end of last year. I'm SO excited about the updates because they both save time and increase reach. Efficiency + effectiveness = Thanks Google! Below are 4 of the updates that will make your marketing life even better.
1. A/B Testing
A/B testing on AdWords was a big old pain before this update. It usually involved writing multiple campaigns or ad groups and launching new tests.
The new experience allows you to quickly A/B test search network ads at scale. You can apply copy to thousands of ads easily AND see results if they're statistically significant.
2. Improved customer matching
Customer matching is one of the most powerful tools that Google offers. The ability to load a customer list and target people when and where they are online is such a great way to drive web traffic. As of late 2017, it's even better. You can now upload files that include things like phone numbers and mailing addresses to even better match to real users.
3. Custom intent audiences
This might be the most exciting AdWords update. With custom intent audiences you can create even better custom audiences BEYOND affinity and demographic targeting (for the Google Display Network). This works in 2 ways- 1. input data-like keywords, topics and URLs to tell Google what intent related searches or pages showcase buying behavior or 2. let AdWords auto-create an intent audience for you based on machine learning (so cool). What a great way to reach specific audiences with specific messages. #gamechanger
4. Google Surveys 360
What a great way to get feedback from your customers! Super easy to use, super easy to learn what's working with your audience. With Google Surveys 360 you can: